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Once, businesses discovered quality as a key competitive edge; next came service. Now, smart design, universal accessibility of information and methods of efficiency are the new competitive frontiers…

Welcome to corona labs communications and management – the corporate blog of the homonymous design agency!

We create usable designs and content for online media, prints, and brands by order and for account of small and medium-sized businesses. Furthermore, we provide contacts to marketing professionals and skilled project managers for all branches. Steadily improving our competences on various fields guarantees our customers’ success in product or brand development as well as sales projects.

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2010-02-08 22:56

How to Keep Web Texts Short (Part 2): The Sentence Level

Generally, what accounts for the content or surface level of a text has to be reflected in the sentences, too. Thus, in order not to overtax the users and to meet succinctness, many authors (see Book recommendation / advertisement: Buy this book at amazon.com/.co.uk/.de! Kilian 1999, Book recommendation / advertisement: Buy this book at amazon.com/.co.uk/.de! Lackerbauer 2003) have recommended using simple sentence structures: “Convoluted writing and complex words are even harder to understand online.” (Nielsen 1998)

2007-11-28 12:05 |

Eröffnung der Rubrik "Off-Topic" dank eines kleinen Stöckchens...

Heute fliegen die Stöckchen aber tief! Doch das hat jetzt absolut nichts mit Web linguistics zu tun. Daher wird dies mein erster Blog-Beitrag in der Rubrik “Off-Topic”. Und falls Ihr Euch wundert, warum Ihr mich auf einmal versteht, liegt das daran, dass ich keine Lust dazu hatte, alles ins Englische zu übersetzen.

2007-11-27 15:13 | 1 comment(s)

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