Category: 02. Internet Usage

How Web Texts Meet International Users

Most of the companies that run a Web site do so because they already have many of their sales overseas, or at least plan to have so. “They don’t call it World Wide Web for nothing.” (Book recommendation / advertisement: Buy this book at amazon.com/.co.uk/.de! Nielsen 2000, p 313) Consequently, textual information on the Web is often given in other languages additionally to the language of the content provider. Therefore, content managers have to ensure international usability as well of their Web sites as of their Web texts. In fact, some additional aspects beyond the mere translation of web content should be considered when developing a Web site.

2007-07-19 12:40 | ,

The Role of Written Text for Online Communication

According to Book recommendation / advertisement: Buy this book at amazon.com/.co.uk/.de! Kana et al. (2003), critics of our modern culture find fault with lacking ambitions of people in general to read and write. If this was the case, how then can texts on the Web be communicative at all? This article shall explain how written text fits into the frame of the Web, though. Comparing the quality and manner of communication via Web texts with communication via classical text media (e.g. books) will answer the question why we still deal with written text on the Web and succeed in doing so.

2007-06-27 11:53 | ,

E-Commerce and What Can Be Read between the Lines

Any Web site, whether a private home page or an e-commerce platform, follows certain plans and motivations that are related to the idea of the whole. Media companies therefore use their Web site to bring the latest news to the public; computer systems companies intend to sell computers and accessories; hobby Web sites try to entertain people with animations, interactive jokes, or games; and publishers of serious content provide concise facts about specific topics. So, information on the Web always serves certain functions and ambitions. For this shall be the context of my concerns, I will make a few remarks on e-commerce in this and the following postings.

2007-06-23 18:37 | ,

Introduction: (Still) growing Internet usage necessitates Web texts that work out

During the last ten to fifteen years the Internet has become an important factor to conduct many of our daily activities at home and on the job. As a medium of information and communication the Internet reached indispensable status for business and science, but for private usage as well.

2007-05-06 09:04 |

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