Category: 04. Terminology

Remarks on Text Typology (Part 3): An Advertisement Does Not Necessarily Have to Look Like an Advertisement

An interesting suggestion that one should have in mind, however, has been made by Book recommendation / advertisement: Buy this book at! Halliday & Hasan (1989). The authors explain within their chapter on the identity of a text that a text’s generic form (e.g. the one of a letter) may be dissociated from its generic function (e.g. an advertisement).

2007-11-05 08:45 | ,

Language selection and navigation

When publishing several language versions of the same texts on a Web site, a good translation is essential. This is no question, and I simply take it for granted. What is still important to bear in mind, however, is the fact that localisation too often is done “without knowledge of usability engineering principles or the context in which the product will be used” (Del Galdo & Nielsen 1996, p VI). Consequently, another aspect that I will discuss refers to the way the options to choose a language ought to be presented on a Web site.

2007-08-02 20:58 | ,

Speaking Geek and Other Bloopers

As I have announced in the previous posting, Johnson (2003) has identified a couple of mistakes that publishers of Web sites frequently make, as they may not be aware of the communicative dilemma of Web texts. Some very basic ideas are given in this article in order to sensitise the readers of my blog to make up their minds about something so trivial – but with an enormous impact on successful communication.

2007-07-06 22:26 | ,

Context of Online Communication: A Communicative Dilemma

Now that we are reassured to rely on the written text for communication on the Web (see the previous posting), we may move towards another important aspect that Web authors must be aware of. Kana et al. (2003) have described a communicative dilemma of Web texts (and written text in general) that represents THE competitive challenge in writing for the Web.

2007-07-05 19:57 | ,

Remarks on Terminology -or- The Primordial Ooze

To be as precise as possible during the following discussions, I will introduce some of the very basic concepts from computer science and ‘Web jargon’. Occasionally, certain expressions are used inappropriately among Internet users but in literature as well, which may cause confusion and misunderstanding. For a profound discussion of my topic, as it is strongly related to Internet issues, defining particular concepts will be necessary, as there are so many different notions at which even experts on their fields often stumble1. For that purpose, I have picked out definitions from some of the most accessed online glossaries of computer and Internet items. Web professionals may forgive me for coming up with Adam and Eve again, but I often recognise wrong usage and spelling which should better be clarified right from the beginning.

2007-06-18 22:12 |

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