design

From Linguistics to Human Factors

Up to this point, I have shed light on many different aspects of Web texts from a linguistic and communicative point of view. I have explained that a modern approach towards text linguistics has a broader conception of a particular piece of language; consequently, an author must also consider the context of the intended discourse that a text shall be part of. According to the communicative dilemma of written texts, the context in which a text shall be understood must be given in the text.

Text Meets Design

After a four weeks summer break I will continue with a topic that matters much to me and to the work of our design agency. This posting is all about the relevance of Web design issues for text production, for which I will present three reasons, leading to a Web designs credo that we follow day by day.