From Linguistics to Human Factors

Up to this point, I have shed light on many different aspects of Web texts from a linguistic and communicative point of view. I have explained that a modern approach towards text linguistics has a broader conception of a particular piece of language; consequently, an author must also consider the context of the intended discourse that a text shall be part of. According to the communicative dilemma of written texts, the context in which a text shall be understood must be given in the text.

2007-09-28 09:56 | ,

Text Meets Design

After a four weeks summer break I will continue with a topic that matters much to me and to the work of our design agency. This posting is all about the relevance of Web design issues for text production, for which I will present three reasons, leading to a Web designs credo that we follow day by day.

2007-09-05 10:32 |

Features of Online Discourse

Book recommendation / advertisement: Buy this book at amazon.com/.co.uk/.de! Halliday & Hasan (1989) provide a useful approach derived from the field of discourse analysis that can contribute to understand the context of situation in which a text shall function. Their simple conceptual framework of three headings serves “to interpret the social context of a text, the environment in which meanings are being exchanged” (Book recommendation / advertisement: Buy this book at amazon.com/.co.uk/.de! Halliday & Hasan 1989, p 12). I consider knowing this environment as essential for the creation of Web texts in general.

2007-07-11 10:37 |

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