e commerce

Remarks on Text Typology (Part 1): It’s All about Being Effective in Advertising

We have learned that writing Web texts must be based on the needs of the medium and the readers that are addressed. This is what modern text linguistics demands, as well as what usability research insists. From the previous posting we know how Web texts generally should look like in order to meet these requirements; the keys to effective communication through Web texts have been defined as succinctness, ‘scannability’, and coherence of hypertext nodes. Before I will explain how to meet these criteria when writing Web texts, I will make short statements on both text typology and style on behalf of a complete linguistic discussion of text production issues, starting with a short series of three postings about text typology.

2007-11-03 13:02 | ,

Features of Online Discourse

Book recommendation / advertisement: Buy this book at amazon.com/.co.uk/.de! Halliday & Hasan (1989) provide a useful approach derived from the field of discourse analysis that can contribute to understand the context of situation in which a text shall function. Their simple conceptual framework of three headings serves “to interpret the social context of a text, the environment in which meanings are being exchanged” (Book recommendation / advertisement: Buy this book at amazon.com/.co.uk/.de! Halliday & Hasan 1989, p 12). I consider knowing this environment as essential for the creation of Web texts in general.

2007-07-11 10:37 |

E-Commerce and What Can Be Read between the Lines

Any Web site, whether a private home page or an e-commerce platform, follows certain plans and motivations that are related to the idea of the whole. Media companies therefore use their Web site to bring the latest news to the public; computer systems companies intend to sell computers and accessories; hobby Web sites try to entertain people with animations, interactive jokes, or games; and publishers of serious content provide concise facts about specific topics. So, information on the Web always serves certain functions and ambitions. For this shall be the context of my concerns, I will make a few remarks on e-commerce in this and the following postings.

2007-06-23 19:37 | ,

The Use of Literature on Web Linguistics and Usability

Whereas traditional literature on the fields of discourse analysis and text linguistics is – as one would have expected – very much at hand, useful literature (including online papers) on the particular concerns of Web linguistics are rare and ambiguous. Indeed, the topic is widely discussed among a variety of Web sites, but scientific standards, such as giving references or providing the information necessary for citing these publications, are often ignored . Therefore, I only used a few online papers for my discussion on Web linguistics. These however have been derived from reliable sources, as far as I can say.

2007-06-12 22:26 |

Introduction: (Still) growing Internet usage necessitates Web texts that work out

During the last ten to fifteen years the Internet has become an important factor to conduct many of our daily activities at home and on the job. As a medium of information and communication the Internet reached indispensable status for business and science, but for private usage as well.

2007-05-06 10:04 |

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