How to Keep Web Texts Short (Part 2): The Sentence Level

Generally, what accounts for the content or surface level of a text has to be reflected in the sentences, too. Thus, in order not to overtax the users and to meet succinctness, many authors (see Book recommendation / advertisement: Buy this book at amazon.com/.co.uk/.de! Kilian 1999, Book recommendation / advertisement: Buy this book at amazon.com/.co.uk/.de! Lackerbauer 2003) have recommended using simple sentence structures: “Convoluted writing and complex words are even harder to understand online.” (Nielsen 1998)

2007-11-28 12:05 |


The most important characteristic of the Web in general, and – at the same time – the Web’s foundation and materialisation is its ‘hypertext’ structure. In order to define hypertext, the simplest way is to contrast it with traditional texts, as e.g. my M.A. thesis. Reading this paper means that there is “a single linear sequence defining the order in which the text is to be read” (Nielsen 1995, p 1), that is from chapter 1 to chapter 5. “Hypertext is non-sequential; there is no single order that determines the sequence […].” (Nielsen 1995, p 1)

2007-09-25 10:47 |

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