marketing

Remarks on the Style of Commercial Web Texts

De Beaugrande (1984) has argued that a purely (text) linguistic analysis of language artefacts cannot account for the rich communicative contexts that define style. In fact, there is no norm or grammar that characterises a given passage of text to be stylistically relevant. In other words, the manipulations that one could perform on a surface text’s linguistic or grammatical structure may barely affect the style of the text at all. Changes on a text may rather influence the style via the context and less via the linguistic structure. Consequently, a linguistic discussion on the style of writing should somewhat be hold in terms of text being an element of discourse than text being a structural unit of language. Other contributions to that discussion may then come from the fields of pragmatics and semantics.

2007-11-10 21:43 |

E-Commerce and What Can Be Read between the Lines

Any Web site, whether a private home page or an e-commerce platform, follows certain plans and motivations that are related to the idea of the whole. Media companies therefore use their Web site to bring the latest news to the public; computer systems companies intend to sell computers and accessories; hobby Web sites try to entertain people with animations, interactive jokes, or games; and publishers of serious content provide concise facts about specific topics. So, information on the Web always serves certain functions and ambitions. For this shall be the context of my concerns, I will make a few remarks on e-commerce in this and the following postings.

2007-06-23 19:37 | ,

The Use of Literature on Web Linguistics and Usability

Whereas traditional literature on the fields of discourse analysis and text linguistics is – as one would have expected – very much at hand, useful literature (including online papers) on the particular concerns of Web linguistics are rare and ambiguous. Indeed, the topic is widely discussed among a variety of Web sites, but scientific standards, such as giving references or providing the information necessary for citing these publications, are often ignored . Therefore, I only used a few online papers for my discussion on Web linguistics. These however have been derived from reliable sources, as far as I can say.

2007-06-12 22:26 |

Add to Technorati Favorites

Favourite Web writing resources

Recommended surfing