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Remarks on the Style of Commercial Web Texts
De Beaugrande (1984) has argued that a purely (text) linguistic analysis of language artefacts cannot account for the rich communicative contexts that define style. In fact, there is no norm or grammar that characterises a given passage of text to be stylistically relevant. In other words, the manipulations that one could perform on a surface text’s linguistic or grammatical structure may barely affect the style of the text at all. Changes on a text may rather influence the style via the context and less via the linguistic structure. Consequently, a linguistic discussion on the style of writing should somewhat be hold in terms of text being an element of discourse than text being a structural unit of language. Other contributions to that discussion may then come from the fields of pragmatics and semantics.
2007-11-10 20:43 | 08. Writing for the WebThe Use of Literature on Classical Linguistics and Related Topics
As a company’s goals determine the discourse that the Web content must serve, I have approached linguistic questions from the perspective of discourse analysis. That is, I have studied the relationship between the language (Web texts) and the context in which it is used (i.e. e-commerce), following 
McCarthy’s (1991) definition of discourse analysis.
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