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Remarks on Text Typology (Part 1): It’s All about Being Effective in Advertising

We have learned that writing Web texts must be based on the needs of the medium and the readers that are addressed. This is what modern text linguistics demands, as well as what usability research insists. From the previous posting we know how Web texts generally should look like in order to meet these requirements; the keys to effective communication through Web texts have been defined as succinctness, ‘scannability’, and coherence of hypertext nodes. Before I will explain how to meet these criteria when writing Web texts, I will make short statements on both text typology and style on behalf of a complete linguistic discussion of text production issues, starting with a short series of three postings about text typology.

2007-11-03 12:02 | ,

Yet another blog?

Corporate blogs seem to spring up like mushrooms these days. However, this one is different. Instead of praising our agency’s latest projects in order to get some PR out of it, we will share some valid knowledge and true research on a matter that most of the World Wide Web consists of: text.

2007-04-16 22:44 |

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2007-04-16 19:49

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