Remarks on the Style of Commercial Web Texts

De Beaugrande (1984) has argued that a purely (text) linguistic analysis of language artefacts cannot account for the rich communicative contexts that define style. In fact, there is no norm or grammar that characterises a given passage of text to be stylistically relevant. In other words, the manipulations that one could perform on a surface text’s linguistic or grammatical structure may barely affect the style of the text at all. Changes on a text may rather influence the style via the context and less via the linguistic structure. Consequently, a linguistic discussion on the style of writing should somewhat be hold in terms of text being an element of discourse than text being a structural unit of language. Other contributions to that discussion may then come from the fields of pragmatics and semantics.

2007-11-10 20:43 |

Remarks on Text Typology (Part 1): It’s All about Being Effective in Advertising

We have learned that writing Web texts must be based on the needs of the medium and the readers that are addressed. This is what modern text linguistics demands, as well as what usability research insists. From the previous posting we know how Web texts generally should look like in order to meet these requirements; the keys to effective communication through Web texts have been defined as succinctness, ‘scannability’, and coherence of hypertext nodes. Before I will explain how to meet these criteria when writing Web texts, I will make short statements on both text typology and style on behalf of a complete linguistic discussion of text production issues, starting with a short series of three postings about text typology.

2007-11-03 12:02 | ,

Again, why writing about text?

Because textual communication is rich but cheap, fast but discrete. And what is most striking here, as you will learn from my research that is to be published throughout this blog, people have never written that much before, since the emerge of the Internet. Can there be a better reason for approaching the Web from a linguistic perspective?

2007-04-18 14:51 |


2007-04-16 19:29 | ,

Add to Technorati Favorites

Favourite Web writing resources

Recommended surfing